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journey· day 10 · arr R$6,602

The deliverability chip: four terminals live, and Meta blocks the campaign at go-time

Guilherme ran four terminals in parallel to get the email-deliverability manager off the drawing board — landing page, funnel, Guru integration — and watched Meta block the campaign the moment it went live.

the night

Day 10, R$6,602.25 billed since the last stream (it was R$2,188 the previous Tuesday), and the day's goal had a name: "the deliverability chip." It wasn't enough to have a feature ready in the code — there needed to be a complete path, from someone landing on a page to swiping a card and having their account running on its own at 3am, every day, updating the Active Campaign base.

The product under construction is Email Hacker AI, explicitly presented as a vertical agent (the Y Combinator thesis) rather than a SaaS: instead of selling a tool an email marketing manager has to operate, the agent sends email, builds funnels, monitors deliverability, designs creatives, and attributes sales on its own. The day's commercial hook was raw: people paying to email dead lists, emails that never get opened and that burn the whole domain on Gmail.

The landing page and sales-funnel build used a set of skills called "Advertis Skills," orchestrated by a "full funnel" skill that pulled step by step: avatar extraction, ad-angle multiplier, headline matrix, offer extraction, unique-mechanism builder, objection crusher, audience awareness level, and performance diagnosis. That produced seven different ad angles, all circling the same pain (dropping open rate, dirty list, bad Active Campaign server), with A/B tests planned from the start.

The work was parallelized across four terminals — meta ads, onboarding, worker, and payment — with explicit cost discipline: bigger analyses ran in a swarm using Haiku and Sonnet instead of Opus, because each Opus session would cost too much against the already-tight monthly budget. The payment integration got wired up with Guru (webhook, API token stored in secrets), with recurring billing by contact volume — starting at R$97/month — and the decision to only charge the card after the person had already seen the free diagnostic report.

The landing page went through several rounds of live critique (bad contrast, confusing layout, LCP load time, animations repeating for no reason) until it was presentable. In the end, the new creatives went up, the campaign was created inside Facebook Ads — and right in the middle of celebrating that it all worked, the Meta account itself showed up blocked, ending the stream on an unresolved point of tension.

key moment

After hours reviewing landing page, creatives, and onboarding, the campaign finally got created inside Facebook and the ads went up live — celebration in chat, everything working. Seconds later, the Meta account showed up blocked, and the stream ended with no answer on the reason and no fix in sight.

lesson of the night

You can build the entire product — landing page, funnel, diagnostic, billing — in a single day running terminals in parallel, but it only pays off if you control token cost along the way (use Haiku and Sonnet for the heavy lifting, save Opus for when you really need it), and even then the distribution channel can knock you down at a step that has nothing to do with your code.

Instead of having the software plus the team, here you just have the software that already is the team.

said live, on the stream itself
what came out of the night

Built live

  • Email Hacker AI / deliverability-manager landing page, revised several times for contrast, layout, and load issues
  • Avatar (ICP) extraction and seven ad angles generated via the full-funnel skill
  • Guided onboarding funnel (not just email and password), with objections neutralized at each step
  • Deliverability diagnostic engine (worker): pulls contacts, emails sent, and open/click logs from Active Campaign and calculates a list score
  • Recurring payment integration with Guru (API token, webhook configured)
  • Pricing set by contact volume, starting at R$97/month
  • Orchestration across four parallel terminals (meta ads, onboarding, worker, payment) with an agent swarm using Haiku and Sonnet
  • Upload of new creatives and campaign creation on Meta Ads
Claude Code (Max 20x plan)Haiku and Sonnet models in an agent swarmAdvertis Skills / "full funnel" skill (avatar extraction, ad angle multiplier, headline matrix, offer extraction, unique mechanism builder, objection crusher, level of consciousness, conversion funnel builder, performance diagnosis, generic language killer)Active CampaignGuru (payment gateway)Meta AdsBrain / the system's own onboarding memory
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