It's the first chapter of a big promise: sell R$1,000,000 in public through email marketing, starting from zero revenue. Laschuk, who has already billed over R$20 million with email, opens VS Code and lays out the rule: he's going to build live, almost every day, a layer on top of ActiveCampaign called Email Hacker AI, so email marketing managers never have to operate the tool by hand again.
The moment that carries the whole stream is a technical discovery: ActiveCampaign's official API has no endpoint to fire campaigns. Laschuk explains he "hacked" that limitation and built, through his own MCP integrated with Claude Code (Opus for strategy, Sonnet 4.6 for coding), a way to create and send emails from outside the interface. He proves it live: he has the agent read the "brain" (memory of what's already been done), generate a strategic brief based on John Benson's book Ordinary Click Buy, assemble the HTML, and fire an email telling his own list the stream is live — even pulling the same thumbnail from the previous day's send.
On top of that base, he stacks features in front of the audience: "Brand DNA" extraction (colors, fonts, and a site's logo become the email's visual identity), product registration by scraping a checkout and sales page with embedding generation (RAG) so the agent "knows" the product, automatic webhook integration with Hotmart (no need to configure product by product), and ready-made funnels for abandoned cart, generated pix, declined card, expired purchase, upsell, and downsell, following Russell Brunson's sequencing logic. On top of all that comes Pulse: a deliverability management system that doesn't measure engagement by time ("opened in the last 30 days"), but by send sequence — a lead only counts as "dead" after six sends in a row with no open, and gets removed from the list automatically.
The tensest moment of the stream isn't the launch, it's the debug: he applies all of this to a real client, chef Enzo Neto, and discovers the automations were being created with Google Analytics enabled by default, which was breaking his own affiliate commission tracking. He loops with Claude Code, runs a swarm of test agents firing simulated Hotmart payloads in parallel for each funnel, and finds a second, more serious bug: the automations' exit condition was tied to an "order" field that only exists on approved purchases, so abandoned-cart leads never completed the flow correctly. He fixes the goal to "product contained in any order" and reapplies it across every automation, one by one, validating each fix with new simulated tests.
The stream ends past 1am, with about 30 people already signed up testing the platform in beta (email hacker ai/out/beta), a gamified credit-and-ranking system running at no cost to users (Laschuk himself pays for the tokens), and even a live fix for a viewer stuck in a password-reset loop during sign-up. The day closes with zero sales on the board, but with the product's foundation and the routine of building in public up and running.